For press and journalists
Everything below is fair game. Lift the boilerplate, cite the stats, link the calculators. If you need a fresh data pull, an expert quote, or sample sizes for a specific question, the inbox at the bottom of this page is monitored on weekdays.
Boilerplate
A 60-word description ready to drop into a story or copy into a press release. No permission needed.
"Find The Norm is a population-data calculator platform that turns peer-reviewed research into personal percentiles. Across more than 320 calculators in 15 categories, every figure is traceable to a primary source, and citations appear on the calculator page itself. Find The Norm covers physical, psychological, financial, intimate, and lifestyle benchmarks, the questions people search but rarely get straight answers to."
Headline stats
Use any of these in copy without attribution. If you need a sourced figure for a specific calculator, the citation strip on the relevant page names the study.
Most-citable calculators
Eight calculators with the strongest story angles, ranked by how often they surprise the reader. Each has its primary source cited on the page.
Dry-spell calculator
Sexless marriage stats defy the popular myth. The duration most people would call "abnormal" is closer to the median than headlines suggest.
View calculatorSex frequency, married couples
The "twice a week" myth versus the actual distribution. The median married couple is well below what mainstream culture treats as normal.
View calculatorMetabolic health quiz
88% of US adults are metabolically unhealthy by clinical criteria (Araujo et al., 2019). A confronting frame that reads as a single line in copy.
View calculatorArgument frequency calculator
Gottman-research-backed. The frequency of disagreement is not the predictor most readers expect; the recovery pattern matters more.
View calculatorInfidelity calculator
Multi-decade GSS data. Lifetime infidelity rates have shifted by gender in ways most readers will find counter to assumption.
View calculatorHow attractive am I
The perception gap. Self-rated attractiveness skews predictably above the median, and the size of the skew is the story.
View calculatorNet worth by age
Federal Reserve SCF 2022. The gap between aspirational and median net worth is severe at every age band, and reads brutally in chart form.
View calculatorWeekends remaining
A mortality-salience angle. Life-expectancy data converted into a single number that reframes how readers think about discretionary time.
View calculatorPress contact
For interview requests, fact-check queries, custom data pulls, or anything that needs a same-week turnaround. Monitored on weekdays, UK time.
[email protected]Logo and screenshot rights
The Find The Norm logo and screenshots of any calculator page are free to use in editorial coverage with attribution to "findthenorm.com". A clean logo file is available on request, and a downloadable press kit will appear here once the asset bundle is finalised. For now, please email [email protected] for high-resolution files.
Request the press asset bundle