LIFESTYLE

Are you more tattooed than average?

Enter your tattoo count to see what percentile you fall into. Who has more tattoos in the UK and US might not be who you expect.

Pew Research Center 2023 (N=8,480) · YouGov 2022 (N=2,224 GB adults)
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Querying population data…

TATTOO COUNT
YOUR RESULT
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1st 50th (2) 99th
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Where does it hurt the most?

Body map of tattoo pain by location, ranked by survey data.

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What percentage of people have tattoos?

According to Pew Research Center's 2023 survey of 8,480 US adults, 32% of Americans have at least one tattoo. In the UK, YouGov's 2022 survey of 2,224 GB adults found 26% had at least one tattoo. Both figures represent a significant rise compared to a decade prior.

Year US tattooed (%) UK tattooed (%)
2012~21%~20%
2016~29%~24%
2022–2332%26%

Do more women or men have tattoos?

Women now have more tattoos than men in both the US and UK, a demographic reversal that has emerged in the last decade. In the US, 38% of women have at least one tattoo compared to 27% of men (Pew Research 2023). In the UK, 29% of women vs 22% of men (YouGov 2022). Our piercing count calculator covers a related body modification with its own surprising demographics.

This reversal is partly driven by generational change: younger women have adopted tattooing at higher rates than their male peers in the same cohorts.

Country Women tattooed (%) Men tattooed (%)
US (Pew 2023)38%27%
UK (YouGov 2022)29%22%

How many tattoos does the average tattooed person have?

Among people who have any tattoos, 69% do not stop at one (Pew Research 2023). The average tattooed American has approximately 4 tattoos. Our lifetime vice costs calculator can put the cumulative expense in perspective. Age plays a role: the peak tattooed age group in the US is 30–49 (46%), reflecting both time to accumulate tattoos and cohort effects.

Age group US % tattooed UK % tattooed (approx.)
Under 3041%19%
30–4946%37%
50–6425%36%
65+13%14%
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Frequently asked questions

69% of tattooed people do not stop at one (Pew Research 2023). Among people with tattoos, the average number is approximately 4. Getting one tattoo is strongly predictive of getting more.

Yes. In the US, the peak tattooed age group is 30–49, with 46% having at least one tattoo. Contrary to intuition, adults aged 18–29 have slightly fewer tattoos (41%), partly because they have had less time to accumulate them.

Research shows mixed results. A 2018 study in Economics Letters found no significant wage penalty for tattoos in most industries. In visible-position professional contexts, research finds mild bias still persists.

Pain varies significantly by location because it tracks nerve density and skin thickness. Areas with the most nerve endings and least cushioning between skin and bone are consistently rated as most painful. The ribcage, sternum, spine, and collarbone top most pain charts because the skin sits directly over bone with little muscle or fat buffer. The elbow ditch, knee, armpit, and inner wrist are also frequently cited as high-pain placements. Fleshier areas with fewer nerve endings, such as the outer thigh, upper arm, and calf, are consistently rated more tolerable. No standardised clinical pain scale exists for tattooing, but tattooist surveys and patient-reported data show broad agreement on the rough ranking.

Tattoo healing occurs in two phases. The surface heals in two to three weeks: the skin closes, peeling stops, and the tattoo looks finished. Full dermal healing, where the deeper layers of skin fully stabilise around the ink, takes three to six months. During the surface phase, the tattoo should not be submerged in water (pools, baths, sea), exposed to direct sun, or covered with tight clothing. Most peeling and colour dullness during weeks two to three is normal and does not indicate a problem. The tattoo looks its clearest around the three to four month mark once the skin has fully settled.

A semicolon tattoo is a symbol associated with mental health awareness, particularly around suicide prevention and survival. The symbol comes from Project Semicolon, a nonprofit founded in 2013 by Amy Bleuel: in grammar, a semicolon is used when an author could have ended a sentence but chose not to. The tattoo represents a moment when the wearer could have ended their story but did not. It is most commonly chosen by people who have survived a mental health crisis, or by those who have lost someone to suicide. The semicolon is one of the most searched tattoo meanings globally, reflecting both its cultural reach and the personal significance attached to it.

Laser tattoo removal typically costs between $200 and $500 per session in the US, with most tattoos requiring between five and fifteen sessions depending on ink colour, depth, and skin tone. A full removal course for a medium-sized tattoo often runs $1,500 to $5,000 in total. Black ink responds best to laser removal. Coloured inks, particularly green, light blue, and yellow, are significantly harder to break down and may require more sessions or specialised laser types. Removal cost can easily exceed the original tattoo cost, particularly for large or multicolour pieces. Prices in the UK are broadly comparable on a per-session basis.

Most tattoos require between five and fifteen laser removal sessions, with six to eight sessions being the most common range for a typical amateur or professional tattoo in black ink. Sessions are typically spaced six to eight weeks apart to allow the body to clear the fragmented ink particles between treatments. Factors that increase session count include: professional-grade ink applied with high pressure, layered or cover-up tattoos, coloured inks (especially non-black), older skin, and placement on areas with poor circulation such as ankles or feet. Complete fading is achievable in most cases, but some shadowing can persist even after ten or more sessions.

Not in a clinical sense, but the experience of wanting more tattoos after getting one is well-documented and has a physiological basis. The tattooing process triggers the release of adrenaline and endorphins, which can produce a mild natural high during and after the session. The 69% figure from Pew Research, showing that the majority of tattooed people do not stop at one, reflects both the addictive quality of the experience and the aesthetic logic of wanting to continue a body modification that is working. Some tattoo researchers describe a socialisation effect: people who enter tattoo culture tend to spend more time around others with tattoos, normalising further acquisition. The term "tattoo addiction" is colloquial rather than diagnostic.

Approximately 17% of tattooed people report regretting at least one of their tattoos, according to multiple survey studies. Pew Research 2023 data found that 23% of tattooed Americans said they had at some point thought about tattoo removal. The most commonly cited sources of regret are: the tattoo was done impulsively at a young age, the design no longer reflects the person's identity, the quality of the work was poor, or the tattoo is in a location that has caused professional or social difficulty. Regret rates are higher among those who got their first tattoo before age 18. Despite regret rates, actual removal rates are much lower, reflecting the cost and pain involved in the laser removal process.

The primary health risk of tattooing is infection. A comprehensive review by Kluger (2012) in the Journal of the European Academy of Dermatology and Venereology estimated infection rates ranging from 0.5% to 6% across published studies, with the variation reflecting differences in studio hygiene standards, aftercare compliance, and geographic setting. Serious systemic infections are rare when studios use single-use needles and sterile ink. Allergic reactions to tattoo pigments occur in approximately 1 to 5% of recipients, with red inks (particularly those containing mercury sulphide) historically the most common trigger, though modern inks have reformulated away from many historic allergens. Bloodborne pathogen transmission (hepatitis B, hepatitis C, HIV) is theoretically possible from reused needles, but effectively eliminated by single-use needle protocols. The EU introduced new regulations on tattoo ink composition in 2022, restricting over 4,000 chemical substances.

Tattoo prevalence has undergone a significant demographic shift over the past 30 years, moving from its historical association with working-class and military cultures to mainstream across income and education levels. Pew Research 2023 data found no statistically significant difference in tattoo prevalence between college-educated and non-college adults in the United States, a pattern that contrasts with European data from the 1990s showing strong class associations. The occupational pattern has also shifted: research published in Economics Letters (2018) by Andrew Timming found that visible tattoos in professional settings still carry a mild stigma in hiring decisions for customer-facing roles, but the effect is diminishing across successive cohort studies. The same research found no significant wage penalty for tattoos in non-customer-facing roles.

Several studies have examined the relationship between tattoo acquisition and personality measures. Research by Swami et al. (2012, published in Body Image) found that tattooed individuals scored higher on measures of sensation-seeking and openness to experience, and lower on conscientiousness, compared to non-tattooed controls. A 2014 study by Nathanson et al. found that heavily tattooed individuals scored higher on antisocial behaviour scales, though this effect disappeared when socioeconomic status was controlled. More recent work has challenged simple personality correlates: as tattooing has entered mainstream demographics, the personality profile of tattooed individuals has broadened significantly, and research using large probability samples (rather than convenience samples) shows weaker personality correlations than earlier small-sample studies. Openness to experience remains the most consistently replicated positive correlation.

Medical tattooing encompasses several distinct applications. Areola reconstruction tattooing is used following mastectomy to recreate the appearance of the nipple-areola complex, and is available on the NHS and covered by most US insurance plans post-mastectomy under the Women's Health and Cancer Rights Act (1998). Scalp micropigmentation simulates the appearance of close-cropped hair follicles for people experiencing alopecia or hair loss, and has grown substantially as a mainstream treatment. Vitiligo camouflage tattooing uses skin-tone pigments to reduce the visual contrast of depigmented patches, though results vary by skin type and require periodic touch-ups. Radiotherapy tattooing involves small dot tattoos placed by oncology teams to ensure precise alignment for repeated radiotherapy sessions. These medical applications collectively represent a growing segment of the tattooing industry that is separate from the cultural tattooing context most surveys measure.

The global laser tattoo removal market has grown substantially in line with tattoo prevalence. Market research firm Grand View Research estimated the global tattoo removal market at approximately $4.8 billion in 2022, with a projected compound annual growth rate of around 14% through 2030. Growth is driven by both the expanded pool of tattooed adults (creating a larger potential removal customer base) and improvements in laser technology, particularly Q-switched and picosecond lasers, which have reduced the number of sessions needed and improved removal outcomes for coloured inks. In the United States, the American Society for Dermatologic Surgery reported tattoo removal as one of its fastest-growing procedure categories. The market's growth is also partly driven by the increasing affordability of removal: average per-session costs have declined in real terms as more providers have entered the market.

Tattoo style popularity shifts with broader aesthetic trends, but several styles have dominated the mainstream market in the early 2020s. Fine-line tattooing, characterised by delicate, thin linework often in black and grey, surged in popularity from around 2019 onwards and became particularly associated with female clients and social media-driven aesthetic trends. Realism and photorealism, which attempt to reproduce photographic imagery in tattoo form, remained the technically demanding prestige style associated with award recognition and high-cost commissions. Traditional and neo-traditional styles, with bold linework and flat colour fills, experienced a revival partly driven by nostalgia and partly by their durability over time compared to fine-line work. Watercolour-style tattoos, popular in the 2010s, declined somewhat as the style's tendency to blur and fade over time became widely documented. Style trends are strongly regional and heavily influenced by specific high-profile artists gaining followings on Instagram and TikTok.

Yes, and this is a practically important consideration that has historically received insufficient attention in tattoo education and training. On lighter skin tones, a full spectrum of ink colours shows clearly against the skin, and fine detail is highly visible. On medium and darker skin tones, lighter ink colours (white, light yellow, pastel tones) are significantly less visible or may not read at all. Certain colour combinations can appear muddy on deeper skin tones. Black and dark grey inks read well across all skin tones, which is one reason black and grey tattooing has historically been most prevalent in communities with a wider range of skin tones. An increasing number of tattoo artists now specialise in work for darker skin tones, using high-contrast designs, bold linework, and specific ink formulations that have better opacity on melanated skin. Research on tattoo outcomes by skin type is limited but growing.

Aftercare protocols vary between artists and studios, but a broad evidence-based consensus has emerged around several key principles. For the first two to four weeks, the tattoo should be kept clean (gentle fragrance-free soap, pat dry), moisturised with a thin layer of unscented lotion or specialist tattoo balm, and protected from direct sunlight and submersion in water (pools, hot tubs, sea, baths). Picking at peeling skin, which occurs in weeks two and three, can pull ink and create patchy healed results. After full healing at three to four months, SPF 50 sunscreen applied to the tattoo whenever it is sun-exposed is the single most effective long-term preservation measure: UV radiation breaks down ink particles and is the primary driver of colour fading and line blurring over years. A 2020 study in Dermatology found that tattoos with consistent sun protection maintained significantly better colour saturation and line clarity at five-year follow-up than unprotected tattoos.

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Data sources
  • Pew Research Center. (2023). 32% of Americans have a tattoo including 22% who have more than one. August 2023 survey, N=8,480
  • YouGov. (2022). Tattoos in Great Britain. July 2022, N=2,224 GB adults
  • YouGov. (2025). US adult tattoo prevalence. March–April 2025, N=1,115
Reviewed by Find The Norm Research Team · · Methodology